marketing chanels

Every norning whent i get to school i take money out, becouse they have a chase machine in it, also in any duen read farmacy we can found a chase machine. chase have big and convinient marketing chanels and also the have a bank almost in every coner of the bloks of ny city. theres no were i can go that i dont be able to found a chase lacation and thats wery convinient for me and is one of the reazons why i would never change my bank.

marketing channels

marketing channel is very important to the expasion of a bussines and also lo linitate resposability of the distribution of a product and have more places in wich a product can be found. If we create a imaginary company that produces clouse, and open 15 locals of the brand, with the right publicity the clouse are going to generate profit. But lets say that the compamy makes deal with macys and target and now this brand is going to be found in any of this companies, them the profit is going to be even more and also the responsability of distribution is less for the company and more combinient.

developing and managing products

chase bank is aware of the importance of innovation and is always coming out with something new thats why is consider one of the top banks of america. chase bank gives much more than a acount, it has a big bariety of cervices that makes people stay with them. chase has more than 200 years of history and some of the new cervices that they provide are bonus points of interest back on credit cards, cash back on mortgages, lower rates on home equity product and auto loans.

developing and managing products

time changes and innovation it the best way to change with it. most of the companys that bring something new to the market or modificate their products tend to be more sudceesful. innovation has a price and that price is higt. companies that have the money to spend in a new product tend to generate more profit but a new product in any category: new to the word product, new product line, addition to existing product, inprovement or revision of existing product, repositioned product or lower price product are a wery spensive invesment and like every product run the risk of falier but to invest on them helps a company to stay in the market.

sales promotion

chase bank is good in its advertising and also in its sales promotion. one example of what chase do to promote their product is to give customers 100 dollars when they open a new savins or cheking acount.

sales promotion

Sales promotion is diferent than advertising and advertising cost much more than advertising. To give an intensive to customers is a good way to give publicity to a product. Every one likes free or dicounts on a product.
cupons are the perfect example for sales promotion. I work in fairway supermarket and they are some items with cupons and even if the customer dont need the item just becouse they have any discount in this casa cupons they buy it, and if they like it they are going to keep buying the product.

chase and its advertisin

chase bank inves alot of money in advertising and it advertisement target a deferent public.
becouse every body is diferent chase has develop a series of advertisement with the purpose of atract deferen tipe of people with diferent age, bacground and life stile.

advertising and public relations

advertising is the most important action to have in consideration when a company whant to sale a product. In now days publicity is almost mandatory and is everywere, the only time that a person is expose to advertising is when it is sleeping.

prices changes(pricing comcept)

i work in fairway market and i am always around products that are constantly changing prices , especially in this time of recession in wish some companies are out of businesse and in orther to keep their businesse functionig they have to find the way to obtain more profit they are force to rise their prices.

prices are the key to revennue (praising comcept)

To know the value of a product and create a price that not only satisfy the customers but to give the managers revenues is essential to a company. when a product is made , there is a entire process that require money , workers , materials and machine. Is an investment that not only is necessary recover but acquired revenues , all this is important at the time of giving a price to a product.
Another basic thing o consider is the whosales price and the retail price but at the end the most important thing is to convince the public that what they paying for the product is the most convenient an d fair price.

Whats new about chase

Chase and 4 other banks are going to have over draft protections on all the checking accouts and this is due to the people complains about the big charges of 30, 50 dollar charges that banks are charging to people for go over some cents. The govermment found this practices that privates banks are practising and find then unfer. If this new plan that this banks and the government has get to function no only for theses five banks but for all the banks at least in the U.S many people are going to be happy. I have a cheking account and at leats onces at month i go over of my limit and i get charge for 32 dollars wish i think is an abuse i had apply for overdraft protection but for some caind of reason i haven't be approve.

Retailing 2

J.P. Morgan Chase strengthens position as top retail banker
By: Steve Daniels Oct. 16, 2009 Sign up for
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(Crain’s) — J. P. Morgan Chase & Co. solidified its position as the clear No. 1 retail bank in Chicago after posting significant marketshare gains while its main competitors, Bank of America Corp. and Harris N.A., lost ground.
Chase increased its deposits in the Chicago metropolitan area by 11% to $45 billion in the year ended June 30, according to newly released data from the Federal Deposit Insurance Corp. Its marketshare increased to 15.84% from 14.91%.
Meanwhile, B of A’s deposits fell by 8% to $33.2 billion, and its marketshare slid to 11.70% from 13.27%. And Harris’ deposits decreased 7% to $24.4 billion, with its marketshare slipping to 8.6% from 9.6%.
Among smaller banks, PrivateBank — run by former senior executives of LaSalle Bank, which B of A acquired in late 2007 — posted a whopping 44% increase in deposits, holding $7.5 billion as of June 30 compared with $5.2 billion a year earlier. PrivateBank, much of whose deposits come from former LaSalle Bank business borrowers that fled B of A, is now the eighth-largest bank in Chicago by deposits.
The annual snapshot of market deposits released by the FDIC can be misleading, particularly when applied to giant national banks like Chase and B of A, which move their commercial deposits between branches and even markets. So, it’s revealing to look at trends after leaving out deposit changes in their main downtown branches, which tend to hold commercial deposits.
Chase, apparently taking advantage of its status as the strongest of the national banks navigating the financial crisis, showed even better growth — 14% — when leaving out its main-branch deposits. B of A, which has yet to repay the government-bailout money it needed after ill-fated acquisitions of mortgage giant Countrywide Financial and troubled investment bank Merrill Lynch & Co., experienced a 12% decline when leaving out its main-branch results.
And Harris’ retail results look much better — a 6% increase in deposits — after adjusting for main-branch fluctuations, a fact the bank emphasized in a statement late Friday.

It doesn't surprise me that chase is letting behind bank of America because the great strategy's that Chase is using. Chase is calling everybody to enter in its large family and is making allot of changing in orther to accommodate to people wants.

Retailing

J.P.morgan chase is one of the top retail banker. They have very good deals when it comes to banking and a great customer service and that's why they make allot of profit even in this time of recession.

Yesterday i went to chase bank to see what was new and the new advertising posters that they are using, and it comes to my mind to ask about loans and how much they were charging and i find out that they have a very low interest rate. Of course depending on the credit that the person has but anyways people trust chase and they would pay a Little more interest for the security and professionalism that chase bank has.

product concepts 2

The great family of chase had created a product that is convinient to every body, it has convine all the things that diferent tipes of group of people and with diferent age want and need. This product is not tangible but it contain all the characteristik that a regular one has. This product is call cervice and good reputation.

product concepts

J.P Morgan chase is a service company. many people believe that a produt is something tangible dut servise is also a product. In my point of view a produt is the ability ofcreating something that people wants and who does not whant a debit or credit card? well the only person that i know that does not like cards is my marketing profesor but thats one from 100. some of the not tangible produts that my company had made recently are immediate acces direct deposit :safe ,fast access to your money.

Free online banking and bill pay, this product is very combinient becouse it can be done anytime anywere uleand people with hard schedules find it wery atractive even i use it and find it magnific becouse i dont have to stand on line to meke an transaction.

Overdraft protection options, for these people that loves to buy with out control and stop they dont have to be scare about having an oerdraft.

Chase free movile to be inform of your acout even when you are on the train. With these facilities who does not what and chase account well only proffesor evans.

segmenting and targeting markets 2

The benefit of knowing what different type of people is looking for and put it all together is wery wise. chase satisfy most of the people needs of a bank . now they are targeting lating america and trying to espand in that land.

J.P. MORGAN EXPANDS LATIN AMERICAN PRESENCE OFFERING TREASURY MANAGEMENT SOLUTIONS IN BRAZIL (http://investor.shareholder.com/jpmorganchase/press/releasedetail.cfm?ReleaseID=417098)
Full Range of Treasury Services' Products Available, Including Online Portal Designed to Meet Brazilian Market Standards and Regulatory Requirements
NEW YORK- October 21, 2009 - J.P. Morgan's Treasury Services business, a full-service provider of cash management, trade finance and treasury solutions, today announced it has made its treasury management solutions available locally to clients in, or doing business in, the Brazilian marketplace. This expansion of services is evidence of J.P. Morgan's continuing commitment to the Latin-America region and its focused international expansion efforts aimed at increasing the bank's footprint globally. J.P. Morgan has plans to further expand its services across the Latin-America region.
J.P. Morgan's international development is driven by the bank's continuing dialogue with clients around the world who have expressed a desire for more global cash management capability. By listening to clients, J.P. Morgan is better able to address their specific business needs and support their growth in global markets.
"We are pleased to introduce our treasury management solutions locally to Brazil because it allows us to better support our clients in the rapidly growing Latin-America region," stated Mike McKenzie, managing director and Latin America regional executive, J.P. Morgan Treasury Services. "As a result of this expansion of service, J.P. Morgan will be able to meet the cash management needs of companies in Brazil, as well as multi-nationals wanting to do business in the region, by providing local capabilities and regional expertise."
"As the tenth largest economy in the world, Brazil offers an attractive financial market with tremendous growth potential, which is why J.P. Morgan has made such a significant commitment to this growing region," explained Leonardo Lima, managing director and Latin-America product executive, J.P. Morgan Treasury Services. "We have put together a dedicated team including local sales and customer service staff that fully understands the nuances of Brazil's unique cash management environment, allowing us to offer a best-in-class client experience."
Key to the treasury services expansion in Brazil, J.P. Morgan offers fully bilingual sales, implementation, product and customer service staffs. The bank has also introduced its Web-based cash management tool, J.P. Morgan Brasil Online. This online banking portal offers security, along with fast, reliable access to data and transaction information that can be integrated directly into clients' ERP systems. The portal is presented in Portuguese and is customized to provide payment initiation, authorization, reporting and file management that meets Brazilian market practices and regulatory requirements.

segmenting and targeting markets

Is the way that mmarket can conet the thing that relate with an spacifick group. My compamy has a very good segmentation becouse its taget to all groups. Chase bank try to get every body from 16 years and up it does not matter the age, race, belifes, culture. and we can note this in their advertisings yesterday i whent to chase bank to see how they try to atract customers and when i get in they were tree main posters designed to deferent aspects the first one was a new car that was taget for families that whants to go on bacation with their kids. the card has a diney land picture and it has the power to convice parents thats that was the best way to estar saving for their vacation and also that disney was the bet plais to go. the card is decined to earn points every time they use it.

bussines marketing

my company like any other comany is interested in making profit but chase also wants to create thing that benefits the public. One example is tha chase had help alot of families to make their dreams of having a house come true by their loans with low interest.

business marketing

In orther to make more profit businesses have to ivest and sometimes sacrifice their personal profits.

custumer decision making-

Competition for Banking Customers Intensifies Among Top U.S. Online Banks
Tight Economy and Banking Crisis Force Online Banking Industry to Seek More Creative and Cost Efficient Marketing Strategies

RESTON, VA, January 22, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the U.S. online banking industry, which found that the weak economy’s impact on consumer finances combined with the banking crisis have made it increasingly challenging for banks to attract new customers and cross-sell to existing clients. The study findings will be discussed in greater detail during a comScore webinar presentation on Tuesday, January 27 at 2:00 PM ET/11:00 AM PT (webinar details below).

“Increased joblessness, the credit crisis and the overall poor health of the U.S. economy have taken their toll on consumers and their bank accounts,” said Marc Trudeau, senior director, Financial Services, comScore, Inc. “Americans have less cash, are spending less and have experienced a significant decline in the value of their assets. As a result, we’re seeing shifts in the way consumers manage their finances online, such as less frequent and shorter visits to their banking Web site, which has significant implications for marketers trying to reach new and existing customers.”

In general, engagement at many of the top banking sites declined in Q3 2008 versus a year ago. Four out of the top 5 online banking sites experienced declines in the average number of minutes spent per visitor in the third quarter of 2008 versus year ago, with Wachovia down 12 percent and JP Morgan Chase down 8 percent.

Engagement Among Liquid Deposit Account (LDA)* Customers on Top 5 Online U.S. Banking Sites**
Q3 2008 vs. Q3 2007
Total U.S. – Home/Work/University Locations
Source: comScore Quarterly Bank Benchmarker
Banking Sites** Minutes Per Visitor
Q3 2007 Q3 2008 Percent Change
Bank of America 117.9 110.3 -6%
Wells Fargo 89.8 83.7 -7%
JPMorgan Chase 92.6 85.4 -8%
Wachovia 81.2 71.1 -12%
WaMu 73.5 74.9 2

* Liquid deposit account (LDA) customers are customers that accessed a checking, savings, or money market account at the financial institution during the time period.
**Top 5 online U.S. banking sites ranked by the number of LDA customers at the financial institution in Q3 2008; data reports entities independent of recent bank mergers.

For marketers in this industry who have relied on engaged visits from customers to build loyalty and to cross-sell additional products and services, this decrease in time spent per site visit creates a significant marketing challenge in attracting consumers’ time and attention. This is compounded by the ongoing banking crisis, which is causing a significant tightening in banks’ marketing budgets at a time when consumers’ confidence in their banks is being tested. While presenting a challenge for some, it is also an opportunity for competitors to target and acquire customers seeking a safe haven for their diminished assets.

Competition Intensifies as the Industry Consolidates

With many of the recent bank mergers – including big industry players like JP Morgan Chase and WaMu and Wells Fargo and Wachovia – the U.S. banking landscape is being altered dramatically. In the third quarter of 2007, the top three online banks accounted for nearly 60 percent of all of the customers of the top 10 online banks. After accounting for the impact of these bank mergers, however, the top three banks increased their share to 80 percent.

Share of Liquid Deposit Account (LDA)* Customers Among Top 10 Online** U.S. Banking Sites
Q3 2008 vs. Q3 2007
Total U.S. – Home/Work/University Locations
Source: comScore Quarterly Bank Benchmarker
Top Online Banks Q3 2007 Top Online Banks Q3 2008***
Bank of America 31.9% Bank of America 31.8%
Wells Fargo 17.4% Wells Fargo (includes Wachovia)* 27.7%
JP Morgan Chase 10.5% JP Morgan Chase (includes WaMu) 21.0%
All Others 40.2% All Others 19.5%
Total 100.0% Total 100%

* Liquid deposit account (LDA) customers are customers that accessed a checking, savings, or money market account at the financial institution during the time period.
**Top 10 online U.S. banking sites ranked by the number of LDA customers at the financial institution during the given time period.
***Data represents shifts that will occur as a result of the implementation of the merged firms, including the Wells Fargo and Wachovia merger, which occurred in October 2008; note: Q4 2008 data is not yet publically available.

This new competitive landscape, along with banks’ thirst for capital in today’s economic environment, has prompted many to adjust their marketing budgets and their strategies. Larger banks are launching aggressive customer-acquisition campaigns, offering significant monetary incentives, often in the amount of $75, $100 and even $200, to customers willing to open an account with the bank.

“In this time of uncertainty and change in the industry, many of these firms, regardless of their marketing strategies or business objectives, are turning to the Internet,” said Trudeau. “They realize this medium provides a more cost effective, efficient and flexible channel than the traditional bank branch, and represents a way in which they can more efficiently and effectively reach their target audience and communicate their distinct value proposition.”

http://www.comscore.com/index.php/layout/set/popup/Press_Events/Press_Releases/2009/1/Online_Banking_Competition

Consumer Decition Mmaking

As consumers we constantly change our mind thats why chase is aware of the inportance of knowing what are the needs and necesities of the people.

Whether you are an entrepreneur starting up a company or an established business owner who wants to expand or deepen your market share, business clients seeking to forge a satisfying commercial customer banking relationship in today's highly competitive marketplace are often confronted with a dizzying array of choices.

Developing a global vision

chase has develop a very good global expansion and has become recognized in many contrys. It has globally invested more than 1 billion.
Expanding J.P. morgans capabillities and services worldwide enables clients to become more efficient across diferent currencies and across their own global footprint. theses expansions plans reflect J.P. morgans ongoing commitment to corporations and finantial institutions operating in markets across the globe, as well as the banks mission to continue to be a best-in-class leaber in the global paiments maketplace.
key enhancemets to J.P. morgan treasury services capabilities include:

• the launch of a single global platform that will provide clients with greater trasparency into their treasury activities, and will allow them to manage their cash more efficiently across regions.
• Expantion of its international paiments offering that will deliver market-leading global scalability support multiple clearing options, and expedite paiments delivery.
• An investment in an enhanced finantial supply chain offering that further conbined J.P. morgans trade finance, logistics, dinamic discaunting and electronic invoice settlement capabilities.
• The new global availability of its freight paiment and auditing capabilities probiding clients with an integrated multy-curency cash, trade and logistics solution unmatched in the industry.

why companies act social responsibly

The question is do companies act social responsiby becouse they whant to or becouse they have to.
Usually big companies or corporations act social responsibly becouse it makes them looks good and atract custumers. In my point of view is an stratergy that companies use in orther to make more profit and also to act social responsably is a way to obtain publycity.

the firm of JP morgan chase broad commitment, it has adopted the equator principle , guideline that promote enviromental and socialresponsability in proyects that are 10 million or above in enviromentaly sensitive industries.

actualization

Now days actualization is very important people dont have to get out of their houses to be inform of they acounts. With the online banking the publick is nome atract to the bank and also all the caind of services that they provide .

chase strategic plannnig

with the adquisition of wamu chase bank has expend and get a big amout of new custumer and with it more profit. Diversity and flexibylity are two important steps that companys have to go true in order to target diferent caind of people and make advertisings atractives to all diferent types of publick. Two years ago i went in to the chase bank located at fo.. road in the bronks and i opened i first savins and cheking account, they give me 100 free 50 in each account. I felt like they geve me a present but now i realize that they invest in me , and with the time they would take alot more than 100 dollars from me. To be exact the first 6 month i gave them around 200 dollar present becouse i didnt knew how to use my accounts and they would chage me 32 dollars every time that i went over 1 cent.

chase have a agressive techique to atract their custumers by abvertisins and providing people with many choices. they have a good production sale and market orientation that comes from various organisations united. They heve the experience of many companies that survive during world war 1 and 2, and that have pass thue recesion and know how to operate also their good service and the trust that people have on them and the millions of employment and help that they produce to the US economy.

like any othe company they objective is to obtain profit and expand which they have acomplish .

history

chase bank was founded in 1799 and is one of the oldest,largest and bets known financial service firm in the world. this institution have sudcceededand grown by listening to their custumers and meeting their needs.
JP morgan chase is built on the fundation of more than 1,000 predecessors institutions that have come together over the years to form todays company. some of these institutions includes JP morgan, the chase manhattan bank,bank one, manufactures hanover trust,chemical bank and others. Each closely tied in its time to innovations in finance and the growth of the united state and global economies.