Sunday, October 25, 2009

segmenting and targeting markets


Is the way that mmarket can conet the thing that relate with an spacifick group. My compamy has a very good segmentation becouse its taget to all groups. Chase bank try to get every body from 16 years and up it does not matter the age, race, belifes, culture. and we can note this in their advertisings yesterday i whent to chase bank to see how they try to atract customers and when i get in they were tree main posters designed to deferent aspects the first one was a new car that was taget for families that whants to go on bacation with their kids. the card has a diney land picture and it has the power to convice parents thats that was the best way to estar saving for their vacation and also that disney was the bet plais to go. the card is decined to earn points every time they use it.

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