Saturday, December 5, 2009

marketing chanels

Every norning whent i get to school i take money out, becouse they have a chase machine in it, also in any duen read farmacy we can found a chase machine. chase have big and convinient marketing chanels and also the have a bank almost in every coner of the bloks of ny city. theres no were i can go that i dont be able to found a chase lacation and thats wery convinient for me and is one of the reazons why i would never change my bank.

marketing channels

marketing channel is very important to the expasion of a bussines and also lo linitate resposability of the distribution of a product and have more places in wich a product can be found. If we create a imaginary company that produces clouse, and open 15 locals of the brand, with the right publicity the clouse are going to generate profit. But lets say that the compamy makes deal with macys and target and now this brand is going to be found in any of this companies, them the profit is going to be even more and also the responsability of distribution is less for the company and more combinient.

Saturday, November 28, 2009

developing and managing products

chase bank is aware of the importance of innovation and is always coming out with something new thats why is consider one of the top banks of america. chase bank gives much more than a acount, it has a big bariety of cervices that makes people stay with them. chase has more than 200 years of history and some of the new cervices that they provide are bonus points of interest back on credit cards, cash back on mortgages, lower rates on home equity product and auto loans.

developing and managing products

time changes and innovation it the best way to change with it. most of the companys that bring something new to the market or modificate their products tend to be more sudceesful. innovation has a price and that price is higt. companies that have the money to spend in a new product tend to generate more profit but a new product in any category: new to the word product, new product line, addition to existing product, inprovement or revision of existing product, repositioned product or lower price product are a wery spensive invesment and like every product run the risk of falier but to invest on them helps a company to stay in the market.

Sunday, November 22, 2009

sales promotion

chase bank is good in its advertising and also in its sales promotion. one example of what chase do to promote their product is to give customers 100 dollars when they open a new savins or cheking acount.

sales promotion

Sales promotion is diferent than advertising and advertising cost much more than advertising. To give an intensive to customers is a good way to give publicity to a product. Every one likes free or dicounts on a product.
cupons are the perfect example for sales promotion. I work in fairway supermarket and they are some items with cupons and even if the customer dont need the item just becouse they have any discount in this casa cupons they buy it, and if they like it they are going to keep buying the product.

Sunday, November 15, 2009

chase and its advertisin

chase bank inves alot of money in advertising and it advertisement target a deferent public.
becouse every body is diferent chase has develop a series of advertisement with the purpose of atract deferen tipe of people with diferent age, bacground and life stile.