segmenting and targeting markets 2

The benefit of knowing what different type of people is looking for and put it all together is wery wise. chase satisfy most of the people needs of a bank . now they are targeting lating america and trying to espand in that land.

J.P. MORGAN EXPANDS LATIN AMERICAN PRESENCE OFFERING TREASURY MANAGEMENT SOLUTIONS IN BRAZIL (http://investor.shareholder.com/jpmorganchase/press/releasedetail.cfm?ReleaseID=417098)
Full Range of Treasury Services' Products Available, Including Online Portal Designed to Meet Brazilian Market Standards and Regulatory Requirements
NEW YORK- October 21, 2009 - J.P. Morgan's Treasury Services business, a full-service provider of cash management, trade finance and treasury solutions, today announced it has made its treasury management solutions available locally to clients in, or doing business in, the Brazilian marketplace. This expansion of services is evidence of J.P. Morgan's continuing commitment to the Latin-America region and its focused international expansion efforts aimed at increasing the bank's footprint globally. J.P. Morgan has plans to further expand its services across the Latin-America region.
J.P. Morgan's international development is driven by the bank's continuing dialogue with clients around the world who have expressed a desire for more global cash management capability. By listening to clients, J.P. Morgan is better able to address their specific business needs and support their growth in global markets.
"We are pleased to introduce our treasury management solutions locally to Brazil because it allows us to better support our clients in the rapidly growing Latin-America region," stated Mike McKenzie, managing director and Latin America regional executive, J.P. Morgan Treasury Services. "As a result of this expansion of service, J.P. Morgan will be able to meet the cash management needs of companies in Brazil, as well as multi-nationals wanting to do business in the region, by providing local capabilities and regional expertise."
"As the tenth largest economy in the world, Brazil offers an attractive financial market with tremendous growth potential, which is why J.P. Morgan has made such a significant commitment to this growing region," explained Leonardo Lima, managing director and Latin-America product executive, J.P. Morgan Treasury Services. "We have put together a dedicated team including local sales and customer service staff that fully understands the nuances of Brazil's unique cash management environment, allowing us to offer a best-in-class client experience."
Key to the treasury services expansion in Brazil, J.P. Morgan offers fully bilingual sales, implementation, product and customer service staffs. The bank has also introduced its Web-based cash management tool, J.P. Morgan Brasil Online. This online banking portal offers security, along with fast, reliable access to data and transaction information that can be integrated directly into clients' ERP systems. The portal is presented in Portuguese and is customized to provide payment initiation, authorization, reporting and file management that meets Brazilian market practices and regulatory requirements.