Retailing 2

J.P. Morgan Chase strengthens position as top retail banker
By: Steve Daniels Oct. 16, 2009 Sign up for
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(Crain’s) — J. P. Morgan Chase & Co. solidified its position as the clear No. 1 retail bank in Chicago after posting significant marketshare gains while its main competitors, Bank of America Corp. and Harris N.A., lost ground.
Chase increased its deposits in the Chicago metropolitan area by 11% to $45 billion in the year ended June 30, according to newly released data from the Federal Deposit Insurance Corp. Its marketshare increased to 15.84% from 14.91%.
Meanwhile, B of A’s deposits fell by 8% to $33.2 billion, and its marketshare slid to 11.70% from 13.27%. And Harris’ deposits decreased 7% to $24.4 billion, with its marketshare slipping to 8.6% from 9.6%.
Among smaller banks, PrivateBank — run by former senior executives of LaSalle Bank, which B of A acquired in late 2007 — posted a whopping 44% increase in deposits, holding $7.5 billion as of June 30 compared with $5.2 billion a year earlier. PrivateBank, much of whose deposits come from former LaSalle Bank business borrowers that fled B of A, is now the eighth-largest bank in Chicago by deposits.
The annual snapshot of market deposits released by the FDIC can be misleading, particularly when applied to giant national banks like Chase and B of A, which move their commercial deposits between branches and even markets. So, it’s revealing to look at trends after leaving out deposit changes in their main downtown branches, which tend to hold commercial deposits.
Chase, apparently taking advantage of its status as the strongest of the national banks navigating the financial crisis, showed even better growth — 14% — when leaving out its main-branch deposits. B of A, which has yet to repay the government-bailout money it needed after ill-fated acquisitions of mortgage giant Countrywide Financial and troubled investment bank Merrill Lynch & Co., experienced a 12% decline when leaving out its main-branch results.
And Harris’ retail results look much better — a 6% increase in deposits — after adjusting for main-branch fluctuations, a fact the bank emphasized in a statement late Friday.

It doesn't surprise me that chase is letting behind bank of America because the great strategy's that Chase is using. Chase is calling everybody to enter in its large family and is making allot of changing in orther to accommodate to people wants.