prices are the key to revennue (praising comcept)

To know the value of a product and create a price that not only satisfy the customers but to give the managers revenues is essential to a company. when a product is made , there is a entire process that require money , workers , materials and machine. Is an investment that not only is necessary recover but acquired revenues , all this is important at the time of giving a price to a product.
Another basic thing o consider is the whosales price and the retail price but at the end the most important thing is to convince the public that what they paying for the product is the most convenient an d fair price.